We're a digital growth company built in Baku.

How XDR thinks

XDR doesn't think like a classic agency. We don't divide a business problem into separate services — we solve it as a system. The real result appears when strategy, software, AI, automation and marketing work together. This approach has been applied on projects like Bir Telecom, Pros's Store, Max Home and Myshops.

Career path

1. Baku Electronics
2. PASHA Holding
3. M10
4. Birmarket
5. Founded XDR Agency

Before founding XDR, Xidir Nesiyev worked at major Azerbaijani companies — Baku Electronics, PASHA Holding, M10 and Birmarket. Over those years he came to know the processes of a large business, its operational systems and how sales are built.

One thing he saw there constantly: marketing, software and automation run separately; each team does its own job, but no one is accountable for the business's final result. He built XDR precisely to remove that separation.

The same questions always occupied me: how do you make business processes more practical? How do you build smarter systems and automate them? That is exactly why XDR came to be.

Leadership philosophy

Xidir doesn't treat technology with admiration. For him the question is always one: which business problem does this solve? His product ideas come not from books but from his own observations and practical experience. First he gets the problem and its logic clear, then he turns it into a solution that creates real business value.

Selected projects

Each has the same purpose: less manual work, simpler processes, systems that scale.

Vision

My goal isn't just for XDR to be known as a successful agency. I want XDR to be known as the company that brings a new approach to B2B in the region. The biggest success will be when other companies take XDR's methodology, systems and way of thinking as their model.

Technology isn't the goal. Business impact is.