XDR LAB — AI capability brand and learning platform
XDR's AI capability track needed its own brand and its own entry point. It is neither a programming academy nor a general AI course, so an off-the-shelf template site could not carry the message. At the same time it needed a sign-up flow, a blog that brings in search traffic, and images managed from an admin panel.
The decision was to build a site that demonstrates the product itself: a hero carrying the "idea → build → publish" flow, separate program pages for four audiences (Individual, Founder, Corporate, Kids), and a blog where each article answers a single question and captures search traffic.
The site is fully static, built on Next.js 16 and Tailwind v4, with Schibsted Grotesk chosen as the typeface because it fully supports the Azerbaijani alphabet. Blog article text lives in code while cover images are uploaded from the admin panel and served with a cache stamp, so a replaced image never leaves a stale copy behind. Structured data is complete: EducationalOrganization, BlogPosting, FAQPage and BreadcrumbList. The site runs on our own server behind pm2 and Nginx, with a Let's Encrypt certificate and a daily database backup.
XDR LAB is live at lab.xdragency.az: a complete brand site with four program tracks, a sign-up flow, and 10 SEO articles that bring in search traffic.
