Brand Identity
Logo, colour, type and rules — so your brand looks the same everywhere: from a business card to Instagram, from the storefront to the website.
Every material shows a different brand
The logo is blue in one place and black in another; the post uses one typeface and the print material something else. Customers read those as separate brands and recognition never builds. A brand identity closes that gap — the decision is made once and applied consistently everywhere after.
Who it's for
- New businesses building a brand from scratch
- Companies with a dated or accidental logo
- Teams entering a new market or launching a new line
- Multi-location businesses that need one consistent look
What's included
Logo system
A primary version plus variants: horizontal, vertical, icon, single-colour — it sits correctly everywhere.
Colour palette
Primary and secondary colours with print and screen values; contrast is checked for legibility.
Typography
Heading and body typefaces with size relationships — text always reads in the same rhythm.
Brand book
What to use and what to avoid, written down; the brand doesn't fall apart when a new designer arrives.
Applied examples
Business card, social template, document header, storefront and packaging — the rules shown in real form.
File package
Ready files in every format (vector and raster), handed over ready to use.
How we work
Brief and research
We define the business, audience, competitors and the impression you want to create.
Choose a direction
Several visual directions are presented; one is chosen and developed.
Develop the logo
The chosen direction is refined: form, proportion and legibility at small sizes.
Build the system
Colour, type and application rules are produced, with examples drawn up.
Handover
The brand book and file package are delivered and the team is shown how to use them.
What you get
- One recognisable look across every channel
- No need to re-decide the basics for each new material
- A logo that works at any size
- Brand rules that survive a change of designer
- Files ready for both print and screen
Pricing
The price depends on the package delivered: the logo system alone, or a full brand book with applied examples. Trademark registration is a separate legal process and isn't included.
Need this service?
Let's discuss your project — we'll provide a concrete proposal within one business day.
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