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Marketing

Performance Marketing

Google, Meta and TikTok advertising built for measurable enquiries and sales, not likes. You can see what every manat brings back.

The ad budget goes out, the result stays unknown

The campaign appears to run, the report shows big impression and click numbers, yet one question stays unanswered: how many enquiries came in this month and what did each one cost? The cause is usually the same — conversions aren't tracked, the audience is set too broadly, and the ad points at a page that doesn't sell. We build campaigns around cost per enquiry, not clicks.

Who it's for

What's included

Tracking setup

Google Analytics, Meta Pixel and conversion events — calls, forms, WhatsApp and orders counted separately. This comes before anything else.

Campaign structure

Search, remarketing and social channels are separated by objective; the budget isn't dumped into one pot.

Ad copy and creative

Several variants are produced and compared — which message works is decided by numbers, not assumptions.

Audience work

Targeting by geography, interests, lookalikes and your existing customer base.

Monthly optimisation

Keywords, audiences and creatives that don't perform are switched off and the budget moves to what does.

A readable report

Once a month: spend, number of enquiries, cost per enquiry and what each channel contributed — in plain language.

How we work

  1. Goal and unit of measure

    We agree what counts as success: a call, a form, a WhatsApp message, an order. Without a unit of measure a campaign can't be managed.

  2. Tracking audit

    Pixels and events are checked or built from scratch, and we confirm the page is ready to receive enquiries.

  3. Initial campaigns

    Several variants are tested on a limited budget — the goal is to find what works.

  4. Optimisation cycle

    Results are reviewed weekly; budget shifts to what performs and weak variants are closed.

  5. Scaling

    Campaigns with a stable result are expanded, with new audiences and channels added.

What you get

Pricing

Starting from
from 500 AZN/month

The monthly fee depends on the number of channels, the campaign structure and the volume of creative. The ad budget is paid separately, straight to the platforms — we take no commission on it.

Need this service?

Let's discuss your project — we'll provide a concrete proposal within one business day.

Start a project

Frequently asked questions

No. The monthly management fee and the ad budget are separate. The budget goes directly to Google and Meta, the account is in your name, and you can see the spend at any time.

First enquiries usually arrive as soon as campaigns go live, but the opening period is a test: what works becomes clear as data accumulates. A stable result takes at least a few optimisation cycles.

It depends on the sector and competition. A budget that's too small can't gather data — at the first meeting we tell you a realistic minimum for your field.

Yours. We manage it, but you own the account, the data and the history — if the engagement ends, all of it stays with you.

It is, but the result will be weaker: if the page the ad points to isn't ready to take enquiries, part of the budget is wasted. In that case we recommend building a simple landing page first.

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