Content Strategy
A plan that decides what you say, to whom and in what order — so content production stops being accidental.
There's content, but it doesn't pull in one direction
The post says one thing, the website another, the ad copy something else again. The customer never recognises the brand and every channel has to explain from scratch. Strategy ties those pieces to one message: who we're speaking to, what we promise and how we prove it.
Who it's for
- Brands publishing across channels with a scattered message
- Companies positioning a new product or service
- Businesses whose marketing team needs direction
- Teams getting no return from SMM and advertising
What's included
Audience profile
Who you're speaking to, in writing: their problem, objections, decision moment and the channels they use.
Core message
The brand's promise in one sentence with three or four supporting arguments — every channel is built on it.
Content formats
Which content type does which job: awareness, trust, explanation, sale.
Channel plan
Each channel gets its own role — Instagram, blog, email and video stop duplicating each other.
Topic bank
A list of concrete topics covering several months — the 'what do we write about' question is closed.
Success metrics
How success will be measured is agreed upfront, so there's no argument later.
How we work
Discovery session
We gather information on the business, product, customer and sales process.
Research
Competitor messaging, the audience's own wording and search demand are analysed.
Build the message
Positioning and the core promise are drafted and refined together with you.
Write the plan
Formats, channels, topic bank and schedule are delivered as a document.
Hand to execution
The plan goes to the SMM, blog or advertising team; we run the first month alongside.
What you get
- One clear message across every channel
- A content plan nobody has to reinvent each month
- A document that gives the team concrete direction
- An agreed definition of success
- A ready base of copy for ads and social
Pricing
The price depends on the number of channels, the depth of research and the size of the topic bank. Strategy is a one-off piece of work; execution (social, blog, ads) is quoted as a separate service.
Need this service?
Let's discuss your project — we'll provide a concrete proposal within one business day.
Start a project